Discovery Research
Find the real problems before you build anything.
Discovery Research uncovers how people actually work, where they struggle, and where the biggest opportunities for innovation live. Before a single concept is built, we ground decisions in firsthand insight ensuring you invest in solutions your users will truly value.
On-Site Observation
Uncover explicit and latent processes including environmental factors people never mention (noise, lighting, interruptions), by observing things first-hand, in context.
Finds:
Ideal for: Early discovery, workflows, and any domain where behavior matters more than what people say.
Remote
For distributed teams or when you need fast, scalable insights, remote methods offer cost-effective flexibility without sacrificing depth.
Finds:
Ideal for: Remote contextual interviews, concept value testing, task walkthroughs with real tools and existing systems.
Sample Deliverables
Clear, actionable outputs that create alignment and reduce risk
Clear user understanding
A comprehensive picture of your users’ needs, workflows, and challenges based on firsthand research.
Feature Concepts
Initial feature concepts generated directly from research findings to validate direction early.
Identified Innovation opportunities
Identification of high-leverage areas where you can create real value and competitive advantage.
Executive deliverables
Journey maps, opportunity models, and findings reports ready to share with stakeholders. Detailed concepts and end-to-end UX design are also available.
The result: Alignment, reduced risk, and confidence that you’re building the right thing before investing months of effort.
Ready to uncover what your users really need?
Let’s talk about your challenges and figure out the right research approach for your situation.