Hi, I’m Kayla

Most people stop at the first good idea.

I don’t.

I help companies find and build the better, braver thing that’s hiding just beneath the surface.

Curiosity is my fuel. Real user delight is my finish line.

Let’s go find the idea your customers didn’t know they were waiting for.

Let’s Talk

Strategic discovery for enterprise AI products

For almost a decade, I led the 0->1 research and discovery for new AI products inside a $2-billion enterprise software company.
My official title was UX Research and Design, but in practice I functioned as the data-first strategist bridging user evidence, data science, and the C-suite.

Industries I’ve shipped for

  • IT (Ops, ITIL, AI Service Management)
  • HR
  • Software development tools
  • Hospitality and spa
  • Healthcare
  • (the vertical my change, but my obsession with real user needs doesn’t)

How my brain works

I’m wired to ask one more “why” than most people.
I diverge hard, then converge harder until we land on ideas that feel obvious in hindsight but nobody else saw coming.

What I do now

I run strategic discovery research for B2B teams building AI/ML features. I make sure you only ship the things your users will actually adopt.

Why customers work with me

I’ve been in your seat. I know what it’s like to present to a CPO with millions on the line. I know what it feels like when data scientists, designers and PMs are working towards a shared vision that serves your users. After a decade in a $2 billion enterprise software company (and two decades shipping products), I never forget whose side I’m on – your users.